National ‘new homes only’ property portal New Homes For Sale.co.uk Limited has been acquired by Zoopla Limited, one of the UK’s leading property websites. The latest acquisition strengthens Zoopla’s position in the new homes market, and swiftly follows the recent announcement of two new strategic partnerships which have been entered into with major developers Taylor Wimpey and Persimmon Homes.
New Homes For Sale was founded in 1998 and has in recent years established itself as the UK’s largest specialist new homes portal, amassing more than 200 developer customers (including 9 of the top 10 national homebuilders) and supporting over 2,500 active developments nationally.
Our transactions tax specialists were engaged to assist with the sale process. The PKF team comprising Adam Rollason (Tax Partner) and Nick Skidmore (Senior Tax Manager) provided tax structuring advice on the deal and sell-side tax support to each of the selling shareholders.
Vernon Pethard, Managing Director of New Homes For Sale, said, “We are immensely proud of everything we have achieved in the last 28 years at New Homes For Sale. Following discussions held with Zoopla at the end of 2025, it became clear that the timing was right to undertake this transaction and allow them to lead the company into the next stage of its journey.
We would like to thank Adam and Nick for the advice and support which they were able to provide us throughout the transaction process, and we look forward to continuing our working relationship with PKF Smith Cooper in the future.”
Adam Rollason commented, “I am delighted to have been able to support the shareholders of New Homes For Sale with this transaction. It was clear from the outset that Zoopla were the best strategic fit and the commitments made by them will undoubtedly help to secure the long term future of the business. Working with Vernon and Mark has been a real pleasure and we wish them all the very best for the future under the new ownership.”
Sell side legal advice on the transaction was provided by the corporate team at HCR Legal LLP, who were led by partner Alison Scott.
