Founded in 2012, Olivehorse provides end-to-end supply chain planning and management services to clients across SAP, Anaplan and Kinaxis. During FY21, the shareholders had received a number of approaches from blue chip multi-national organisations and decided to appoint PKF to support on the sale.

Following a very competitive auction process, the preferred party was quickly identified as PwC with the acquisition being able to strengthen PwC’s supply chain practice, bringing in 60 members of staff.

Fred Affuko, co-founder and managing director of Olivehorse, said: “We are confident that through joining with PwC, we will be able to bring huge additional value to our clients and enhance the amazing offering PwC already has, through the addition of our talented people.”

The deal was advised by Darren Hodson, Tom Joy and Joshua Gurton from our Birmingham office. On leading the transaction, Darren Hodson commented “Working with Fred, Jim, Ben and the rest of the shareholders was an absolute pleasure from start to finish. We have great respect for the founders and the leading position within supply chain consulting they have built in Olivehorse over the past decade. We are thrilled for the founders and broader team in having found the ideal partner for the next stage of growth and are proud to be part of a transaction that has broken new ground for PwC”

Fred Affuko, further commented:

“this was a really complex transaction, with multiple stakeholders, and lots of interested parties. Upon appointment, Darren and his team provided significant hands on support, navigating us through all these complexities. Whilst doing this, PKF achieved a terrific result for us, and delivered us the right partner. I would not hesitate in recommending Darren and his team to any other vendor.”  

Vendor legal support was provided by a multi-disciplinary team led by corporate partner at Gateley Legal, Andrew Cowan. He commented: “I am really pleased for the shareholders, having found the right home for Olivehorse and it was a pleasure to work with them on this transaction. The combination with PwC should provide the resource and firepower for the team to accelerate growth over the coming years.”

Adam Rollason, Head of Transactions Tax, here at PKF provided sell side tax advice to Olivehorse and the shareholders.

Experts that advised on this deal

Darren Hodson

Corporate Finance Partner


Tom Joy

Corporate Finance Senior Manager


Josh Gurton

Corporate Finance Executive