PKF Smith Cooper has advised Jonathan Norcross on the sale of J J Norcross Ltd, a North West‑based Domino’s Pizza franchise operator, to The Strava Group, a multi‑brand hospitality operator, as the latter continues its ambitious expansion plans across England and Scotland.
The Strava Group is a growing multi‑brand operator with interests across food and beverage and fitness. Domino’s Pizza is one of four brands within the group, alongside GDK, Costa and Snap Fitness. The acquisition further strengthens Strava Group’s franchise portfolio and regional footprint.
Commenting on the transaction, David Crump, Corporate Finance Director at PKF Smith Cooper, said:
“This was a long‑standing franchise business and a good strategic fit for The Strava Group. We are pleased to have supported Jonathan through the process and to see the business transition to an experienced multi‑brand operator with a proven track record in the sector.”
PKF Smith Cooper acted as financial advisor to Jonathan Norcross, led by David Crump and supported by Callum Leslie, drawing on the firm’s specialist expertise in franchise and food and beverage transactions. The deal highlights PKF Smith Cooper’s continued strength in advising owner‑managed franchise businesses on strategic exits.
Jonathan Norcross commented: “David and Callum provided invaluable support from start to finish, offering clear advice and a guiding hand throughout the sale process. Knowing they had substantial experience within the food franchise sector reassured me and gave me confidence in achieving a successful outcome.”
Legal advice was provided by Brabners and Ward Hadaway LLP, with Harrison Bernstein Ltd acting as financial advisor to the buyer.
